Multi-Fab is a global company that manufactures and sells a complete line of aftermarket parts, specialty door parts and accessories for all major manufacturers of loading dock equipment. The company headquarters in Menomonee Falls, Wisconsin, houses research and development, technical support call center, manufacturing and distribution facilities.
Specialty • Ecommerce + Services
Multi-Fab came to Top Floor with concerns and issues associated with their website that had an outdated look, feel, and function. The website platform was not meeting Multi-Fab’s eCommerce workflow needs and was creating more manual work for internal staff when it came to entering orders. Multi-Fab was looking for a mobile-responsive and user-friendly website that could facilitate online orders for both U.S. and Canadian dealers. With their extensive product selection, Multi-Fab was challenged with the organization and display of products on the website. They wanted to focus on both product and brand categories for a better user experience.
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Led by user personas and competitor research, our Design, Development, and SEO teams needed to work collaboratively together with Multi-Fab’s marketing team to create a unique and functional website that would meet the company’s needs. The site needed to be functional, easy to navigate, and offer a seamless eCommerce experience for dealers. A key piece of this would be improved site search and product categories within the navigation bar to better assist dealers in finding exactly what they need. With Multi-Fab’s vast number of products, the architecture of the site navigation would be essential to the user experience.